When you have both a Facebook profile for yourself and a Facebook page for your business, it’s easy to get confused and also to confuse your customers
When you have both a Facebook profile for yourself and a Facebook page for your business, it’s easy to get confused and also to confuse your customers.
Here are some tips to sort out your Facebook identities.
Tip 1:
Do Not use your personal FB profile or create a new personal profile for your business page.
Facebook requires every business page to be linked to a personal Facebook profile, but all the information—posts, comments, photos, updates, etc.—are separate.
Tip 2: Facebook requires every business page to be linked to a personal page. This is not the case with Instagram
Tip 3: The information on your personal profile will not appear on your business page and vice versa, unless you manually share them between pages. The general public will not be able to see what personal profile on your Facebook business page is linked to.
Tip 4: Your business page profile is public but you can choose what people will see on your private profile
While you can decide who sees your personal Facebook profile by using Facebook’s privacy settings, your Facebook business page is public, so anyone can visit it. You can, however, use Facebook's audience restrictions feature to control the visibility of the posts on your page based on age, gender, location, and language.
Tip 5: Control what your visitors can post
You can also control what visitors can post on your page, hide or delete individual comments, and turn on the profanity filter or block specific words from appearing. This I highly recommend, after all it is a Business that you are creating. How would you feel if you saw swear words on your page. Remember the audience you want to attract.
Tip 6: You can only have one Facebook profile tied to your name, but you can have an unlimited number of business pages associated with the account.
Only one person can manage a Facebook personal profile, but multiple people can manage and contribute to a business page.
Use the page roles feature to give people different levels of access (admin, editor, moderator, etc.). Be careful who you give administration role to, they can delete your page
Tip 7: You can list any of the business pages on which you are an admin on your personal profile. Click the edit button in the Pages box to add or delete pages.
Tip 8: Always be aware of which account you're using to avoid confusing your customers or looking silly.
Tip 8: Like posts from your personal page
If you want to like a post on your business page, do so from your personal account, otherwise it will look like your business is liking itself. This I have accidentally done ... oops
STORY: I remember once doing an amazing FB live and I really dug deep into to the topic only to find out that I had posted it on my personal page. I then had to answer all these questions from family & friends that really didn't understand my business. And then they gave me the 3rd degree about what I was doing & why & am I expert enough to talk about the subject
You need help with your Social Media setup. Book a free 20 minute call today